Answer "what do you do?" with one clear, memorable line — instead of a rambling explanation — and say it the same way every time. Fill in a few quick prompts and this builder writes your tagline and pitch for you to copy, tweak, and use everywhere.
"What do you do?" is the most common question in business — at networking events, in your bio, in DMs, in the school pickup line. Each time is a chance to be remembered, or forgotten.
Intros, bios, profiles, small talk. You'll deliver this line hundreds of times a year — it's worth getting right once.
If people can't tell what you do in one breath, they can't buy, refer, or remember you. A foggy pitch quietly costs you business.
People can only send you business if they can repeat your line. Say it the same way every time and you turn yourself into word-of-mouth.
Great pitches all share the same four ingredients. The builder below bakes them in — but here's what you're aiming for.
"Busy real estate agents" beats "people." The narrower the audience, the more it sticks.
If a 10-year-old wouldn't understand it, cut it. Jargon makes you sound impressive and forgettable.
Name the real change for them — not your job title. People buy the result, not the service.
One breath for the tagline, a few sentences for the pitch. If you can't say it easily, you won't.
The hook on your website, bio, business card, and social profiles. It grabs attention and hints at the value.
The line you actually say out loud in conversation. It explains who you help and what changes for them. You need both — this builds both.
Fill in the prompts in plain words — like you're telling a friend. The three core fields are all you need; the rest sharpen it.
Copy what fits, tweak the wording until it sounds like you, then use it everywhere — site, bio, email signature, and out loud.
These are strong starting points, not stone tablets. The magic step: say each one out loud. If it's easy to say and easy to repeat, it's working.
"I'm a consultant" says nothing about who you help. Lead with the outcome, not the label.
"Omnichannel synergy solutions" makes eyes glaze. Say it like a human would at a barbecue.
If it takes 30 seconds to reach the point, you've lost them. One breath, one idea.
They care what changes for them. Put your customer in the sentence, front and center.
"I help businesses grow" is forgettable. Name the specific result people actually feel.
Inconsistency means no one can repeat it. Lock in one line and say it on repeat.
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